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Company Overview

Will of Africa Adventures CC (hereinafter referred to as "WOA") is an exclusive adventure company which specialises in creating and designing unique holidays for the discerning traveller in Southern Africa. WOA's mission is excellence with its main focus being on eco tourism, wildlife, flora, cultural, historical and activity based adventure experiences for its sophisticated clientele. 


We specialize in providing phenomenal service, top class itineraries, professional guides, quality vehicles and impeccable detail thus ensuring that the traveller has a memorable and superior African experience which far exceeds his highest expectations. The ethics of WOA will always be maintained and the philosophy of conservation, respect of the heritage of Southern Africa and its people will be of paramount importance at all times. 

WOA's focus will be in three areas:

  1. Photo Safaris
  2. Horseback Safaris
  3. Bespoke travel in Southern Africa
  4. Tailor-made and corporate travel

The concept of WOA is threefold:

  1. Concerning clients to experience exclusive adventure, photo safaris and Tailor-made travel throughout Southern Africa.
  2. Personal and professional service on an exclusive level, but still being mobile through the vastness of Namibia, Botswana, Malawi, Mozambique, Zambia, Zimbabwe and South Africa.
  3. Clients to learn more about the wildlife, the cultures of the various inhabitants of Southern Africa, history of the region and be able to interact with the populace of the areas they are visiting.

This company will be successful in the market due to the very unique service and concept it offers, the diversity of its product, the passion, dedication and devotion of the team and the meticulous attention and planning given to the tour itineraries. The experience of the professional guides and the advice from its members is vital in ensuring the success of this company. 

The distinctive features of WOA are its unique product and the enthusiasm and excitement of its employees create the most amazing African experience for their clients. 

WOA's target market is the discerning traveler from the Western World.

There is no age restriction and groups will be kept small and exclusive. It will not be marketed as overland trips, but as specialized and luxurious overland experience in Southern Africa. 

WOA focus on the gap between the overland trips in trucks and the one country, one reserve style of holidays. WOA will combine the complete experience of a particular region, or design a holiday specifically designed to cater to a particular client's specific requirements. We offer trips to 1, 2, 3, to 6 people and with special arrangements, can accommodate up to a maximum of 8 people.